This talk is all about why estimating matters and how to manage it, especially in the B2B context. Think of it as a reality check on why we bother estimating when we can’t predict the future. From a practitioner’s standpoint, we’ll break down how estimation isn’t about fortune-telling but about smart planning, setting expectations, and dependency management. We will question if estimating is outdated or relevant in an agile setup. No beating around the bush, just a frank discussion on the why, when, and how to estimate software development. I offer my insights, practical experience, and anecdotes. Come along to see me demystifying this hot topic whether you love (anyone?) or loathe estimating.

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